No matter in which era we are living, challenges always has its way to conquer the path and reach towards mankind. One such challenge which we fear to face in this recent time is “Recession”. The COVID 19 pandemic has thrashed the GDP of many developed countries and now it is aiming towards India. But we are prepared with a lethal weapon known as “Make in India”.

Since the day China started its strategic movement on the border of Arunachal Pradesh, the people of India got much aware of the intentions of China and the patriotism suddenly lit the fire in the hearts of people and they started shifting their minds towards generating the goods within the country and developing our nation with its full norms. People started choosing Indian products over foreign especially Chinese products. Now as the present alarming situations have its roots from china people are eagerly willing to set their products out from the market.

Recently our Honorable Prime Minister Shri Narendra Modi addressed the country and appealed to the people to promote the theory of Make in India and emphasizing the fact of becoming “Atma nirbhar” by making the goods in our country.

Well, this is all about dealing with the emotions and lighting up patriotism among people but practically thinking are we completely capable of launching this scheme in the country? Are we fully prepared for it? Let’s find out:-

Here let us consider an example of two middle-class families whose earnings don’t differ much but the number of family members differs and with that, the expenditure and savings to differ.

 

Family	1	2
Income	45,000	47,000
Expenditure	35,000	27,000
Savings	10,000	20,000

These two families went out shopping on a Sunday evening with the same emotions of promoting our Indian products. They opted for a particular product but it had two options

• Made in India: MRP 800
• Made in China: MRP 500

(Keeping in mind that the technology and the machinery system differs and so does the price too)

Now the question is will they both choose the Indian product. On average most of the middle-class families will practically go for the products which cost them less because it’s much more feasible for them than the other products. Now the patriotic feeling takes the backseat and the reality strikes. According to the reports, the price of Chinese goods is 10-70% lower than those of Indian goods. Keeping in mind the financial status of middle and lower-class families the step to boycott foreign products completely is not that feasible, but it is equally important to promote Made in India products. So how to overcome this dilemma?

The possible ways to overcome this situation are as follows:-

• Limit Chinese products: – yes you read it right, we use a lot of decorative items to decorate our homes, offices, etc. to look and maintain its beauty. Limit those items or eradicate it by promoting the talented youths and children who are interested in making handmade decorative items.
• Know what and when it is feasible for you: – when you go out for shopping make it clear what are the requirements to avoid unnecessary purchasing of goods. Make clear which Indian products you can afford to buy which faces competition with the Chinese products.
• Be aware of your financial health: – You should be aware of your family’s financial health so that you can decide when to go over and chose the Indian goods.
• Limit the number (quantity) of products: – If the cost difference is too high which you can’t afford then try to limit its number. If the necessity of the item is 3 make sure to manage and use only 1 so that the quantity of the Chinese products decreases which will slowly reduce its demand.

Conclusion: Practically it seems to be very difficult considering the present financial health of people but where there is a will, there is away. It is not impossible just by limiting the expensive uses, limiting the quantity and making a firm decision that when to choose and afford the Indian products will help the country to move on with the dependency of foreign products and thus will promote the local market which will start generating revenue and can fight with the outside competitors.

 

Written by

Nikhil Joseph.